Opening 11th April
After 11 years in the motorcycle industry, achieving more than any other in this industry, at Cayenne World which he created and grew from one brand to 11 in a relatively short period, growing each brand in awareness and sales and turning the motorcycle business on its head with new brands, new models, unique specials, finance packages and schemes that transformed the industry and certainly had never been experienced in the motorcycle industry before. Along with his out of the box thinking for promotions, maintenance packages, service plans, shows and events, all of which were hugely successful.
Craig Langton’s main aim has always been to keep motorcycle ownership as affordable as possible often retailing as prices never heard of before! Craig created a new experience for customers when they visited the showroom and every project he created was a class act.
Craig recently decided to exit the Cayenne Group partnership (more about that later) to set up his new operation FIRE IT UP creating a new customer experience for motorcyclists and their families. Craig’s same ethos of Value, Integrity and ‘pay it forward’ attitude is present everywhere. The new experience focuses on customers and their families. “We realised that when shopping, servicing or purchasing a motorcycle, majority of customers prefer to bring their partners and children.” The store is focused around customers and their lifestyles and that is why we have decided to open 7 days a week. Sundays 9 am to 1pm.
We are delighted to have partnered with Motul Specialised Oils and Lubricants who are now OE and first fill in MV Agusta and Ducati, the store boasts and indoor specialised fitment bay a specialised diagnostic bay powered by TEXA Diagnostics and a specialised ECU tuning bay offering SBK technology, all visible from the customer lounge.
The showroom will feature a wide range of premium used superbikes, adventure motorcycles, touring models, Sport Naked’s and Commuters starting at R29900.00 upwards. Craig is so confident that they have the correct motorcycle for you that he is placing a 21-day motorcycle ‘no nonsense exchange policy’, Craig’s renowned finance packages, plus a guaranteed trade in facility and his guaranteed buy back facility. The shop also offers a Motul Specialised indoor fitment and tuning bay, Dyno for diagnostics, expert technicians and a full range of accessories from all leading suppliers.
The main attraction at FIRE IT UP is their state of the art workshop with the worlds most advanced diagnostics and the exclusive unique SBK flash tuning facility, a new techno set up where they can get the maximum performance and ride ability out of any make or model working with their WSBK operation overseas.
Fire it up opens this month, shop 3 showrooms on Leslie, corner William Nicol and Leslie drive, opposite Cycle Lab and the Pro Shop
For more information call 082 883 2872, e-mail
FIRE IT UP INTRODUCE THEIR CUSTOMER VIP PASS
A NEW CUSTOMER VIP CARD TO MOTORCYCLE HEAVEN
Instead of a loyalty card, FIRE IT UP have decided to be different and issue a Moto GP style pass which allows all customers who purchase a motorcycle a lifetime of cappuccinos, muffins, discounts on accessories, discounts on service, flash tuning, accessories and parts and access to the customer deck, for the rest of their lives.
“We have made this a very special customer card and as and when we add new products and added value offers from the shop, VIP members will automatically be included in the deal,” said Craig Langton MD of FIRE IT UP
Craig recently decided to exit the Cayenne Group partnership to set up his new operation FIRE IT UP creating the new experience focusing on customers and their families. The store is focused around customers and their lifestyles and that is why they are open 7 days a week.
FIRE IT UP has also partnered with Motul Specialised Oils and Lubricants who are now O.E. and first fills in MV Agusta and Ducati, the store boasts and indoor specialised fitment bay a specialised diagnostic bay powered by their newly acquired brand TEXA Diagnostics and a specialised ECU tuning bay offering SBK technology, all visible from the customer lounge or on your cell phone that can be linked via the in store cameras.
The showroom will feature a wide range of premium used superbikes, adventure motorcycles, touring models, Sport Naked’s and Commuters starting at R29 900 upwards. Craig is so confident that they have the correct motorcycle for you that he is placing a 21-day motorcycle ‘no nonsense exchange policy. Craig is also renowned for his finance packages, plus his very fair guaranteed trade in facility and his guaranteed buy back facility
The main attraction at FIRE IT UP is their state of the art workshop with the worlds most advanced diagnostics and the exclusive unique SBK flash tuning facility, a new techno set up where they can get the maximum performance and ride ability out of any make or model working with their WSBK operation in Germany.
Become a fan, it will be well worth your while.
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