At the beginning of next year motor sports fans around the world will be able to see the blue-red LIQUI MOLY logo more frequently: The German Company intends to make a major investment in track advertising at the motorcycle world Moto GP championships.
"This is the largest investment in globally effective advertising in the company's history", said Peter Baumann, Marketing Manager at LIQUI MOLY.
"This commitment is a huge part of our budget, but it is well invested money", continued Baumann. Over two million motor sports fans make the pilgrimage to the Moto GP races each year, in addition to the hundreds of millions of television viewers. There is hardly any country where the MotoGP races are not broadcasted live.
For two years LIQUI MOLY has been sponsoring a team participating in the Moto2 with the previous Moto3 World Champion Sandro Cortese. This new commitment goes much further.
"Now we are not only represented by a single rider, but by the entire world championship racing series, which will put our brand in the international media at 18 races every year with 3 different class’s at each race, a total of 54 world championship races. This will be a tremendous boost for building our brand internationally.” said Melicia Labuschagne GM Liqui Moly SA.
