The Cayenne Group were pleased to announce that they had just signed an official deal for the EBR (Eric Buell Racing) brand for South Africa.
The EBR brand adds to the Cayenne Groups exciting range of unique and exotic motorcycles.
“The EBR brand or Buell is well known to motorcyclists in South Africa and was marketed by Harley Davidson in SA some time ago and owned by them internationally when they bought the business years ago,” said Craig Langton dealer principal of the Cayenne Group.
“The legendary Eric Buell parted company with them some years ago to go on his own and form EBR, we will be getting there latest model the EBR 1190 SX titled the Superfighter and said to be the ultimate sports motorcycle”
“Added to the purchase of an EBR unit customers will get a Service for Life plan and will also be illegible for our new exclusive financial package that includes a residual the first ever in the two wheel industry, the no deposit guarantee, a guaranteed buy back, plus free licence and registration. “ said Langton.
Following the successful introduction of their 1190 RX superbike, Erik Buell Racing introduced the EBR 1190 SX, a true naked street fighter-style sport bike with uncompromised Superbike race-bred performance and handling.
Sharing the 1190 RX's V-Twin engine rated at 185 crankshaft horsepower and more than 136 Nm of torque, the new EBR 1190 SX delivers the highest performance available in the street fighter category. EBR founder and Chief Technical Officer Erik Buell is no stranger to street fighter-style sport bikes, having defined the category with the introduction of the S1 Lightning in 1995. "The street fighter classification, which was so revolutionary when we first came to market, is now being used by marketing people for all sorts of motorcycles, including some thinly-disguised standard bikes that have de-tuned or obsolete powertrains," said Buell. "So, perhaps the appropriate new name for a bike like the 1190 SX is, 'Superfighter'."
With much componentry carried over from the EBR 1190 RX superbike, the 1190 SX is a genuine high-performance motorcycle with a racing heritage. True to its 'street fighter' designation, however, the 1190 SX is designed to be a dominating street machine. Featuring an athletic upright riding position and wider handlebars for nimble handling, and minimalist bodywork for lower weight, the 1190 SX is equally at home carving mountain passes on the open road or taking on the concrete jungle of the city. As with all EBR sport bikes, the 1190 SX features many Erik Buell signature innovations to optimize handling and performance, such as fuel in the frame for lower weight and centralized mass, hubless wheels and perimeter brake rotors for lower unsprung weight, and EBR's proprietary Controlled Swirl Induction (CSI), which improves power and fuel economy, while lowering exhaust emissions.
"With this new naked sportbike EBR will enter an important market segment in Europe," says Edwin Belonje, Managing Director EBR Europe. "The 1190 SX will without any doubt boost sales of EBR in Europe and strengthen our market presence."
The EBR 1190 SX will be launched in Europe as of October 2014 and will be available in a variety of colours, South Africa could well have this motorcycle long before that. No retail prices were announced as the Cayenne Group were still doing the numbers.![]()

