Vermont Sales opens their innovative trade exhibition centre

02The very successful annual Vermont Sales Open Day Shows have had to be put on hold due to covid and the lock down restrictions, so the company came up with a unique alternative. By converting and revamping their previous head offices into a state-of-the-art small Customer Exhibition Centre they were able to showcase their world class brands on a rotating basis, allowing small groups of customers the opportunity to view international brands and new product ranges in an uncluttered environment.

The new centre includes several tailor-made private areas for permanent brand exhibits the exhibition space will be utilized for an individual brand or range to be shown each month, with new methods of marketing and merchandising of product in a store environment, along with support material.  Product will also be demonstrated in this space, with a large screen showing product at work, or for training purposes.01“The exhibition centre will focus on the brand of the month, the opening show this month was for the AirCraft brand of air tools, compressors and accessories, the team also showcased other leading brands and new products at the same time, such as Worx, Pony, CAT, and Bernzomatic,” said Dale Englebrecht Director Vermont Sales.

“The core focus is to offer one on one time with the key decision makers from the trade, retailers, and dealers.  The small personal groups will allow us to offer dedicated time and service.  On display will be the full range of products, new and current, merchandising concepts, POP, and POS material, to show case the brands and allow Vermont Sales Brand Managers, Key Accounts team members and management to meet, and touch base with customers,” said Englebrecht.03Everything on these exhibitions is available to the customers, from the product to the customized shelving, racking, the free-standing displays and all POS. Basically the customer can order and walk away with a complete branded readymade stocked display.  There will also be very special added value deals for all the display units which will be supplied free to customers depending on the orders placed. Experienced teams from Vermont Sales are on hand during the exhibitions these being sales, brand managers and demonstrators to assist all customers, also on site is a full catering set up and coffee bar.

“We had to move fast and come up with an alternative for our trade and retail customers,” said Jacques Davids Vermont Sales Exhibition Manager. “This new centre was the perfect solution, to entertain customers and give them a full day getting to know the brands, and products. We have had a very successful test run this month with our current exhibitions in the centre, these being AirCraft, CAT, Bernzomatic and WORX,” said Davids.

The next dedicated Exhibitions will be for Alpen, Rawl Plug, Tork Craft, CAT, WORX, and Festool starting in September, going onto October, and November 2021.04

Current exhibition days going forward,


AirCraft 15 Aug – 09 Sep 2021

Alpen/Rawl Plug  14-23 - Sep 2021

Tork Craft  01-06 - Oct 2021

CAT 12-20 - Oct 2021

WORX 25 Oct – 10 Nov 2021

Festool   17-30 - Nov - 2021

The centre is open to all trade and retail customers.

To book your companies team in for these one-day experiences and select the brand you are interested in contact Jacques Davids on 011 314 77 or mail him on This email address is being protected from spambots. You need JavaScript enabled to view it. For more information go to the web site VSevents

For more information contact, Vermont Sales on 011 314 7711 or visit their web site  Trade enquires welcome.05end bike test










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