The very successful annual Vermont Sales Open Day Shows have had to be put on hold due to covid and the lock down restrictions, so the company came up with a unique alternative. By converting and revamping their previous head offices into a state-of-the-art small Customer Exhibition Centre they were able to showcase their world class brands on a rotating basis, allowing small groups of customers the opportunity to view international brands and new product ranges in an uncluttered environment.
The new centre includes several tailor-made private areas for permanent brand exhibits the exhibition space will be utilized for an individual brand or range to be shown each month, with new methods of marketing and merchandising of product in a store environment, along with support material. Product will also be demonstrated in this space, with a large screen showing product at work, or for training purposes.“The exhibition centre will focus on the brand of the month, the opening show this month was for the AirCraft brand of air tools, compressors and accessories, the team also showcased other leading brands and new products at the same time, such as Worx, Pony, CAT, and Bernzomatic,” said Dale Englebrecht Director Vermont Sales.
“The core focus is to offer one on one time with the key decision makers from the trade, retailers, and dealers. The small personal groups will allow us to offer dedicated time and service. On display will be the full range of products, new and current, merchandising concepts, POP, and POS material, to show case the brands and allow Vermont Sales Brand Managers, Key Accounts team members and management to meet, and touch base with customers,” said Englebrecht.Everything on these exhibitions is available to the customers, from the product to the customized shelving, racking, the free-standing displays and all POS. Basically the customer can order and walk away with a complete branded readymade stocked display. There will also be very special added value deals for all the display units which will be supplied free to customers depending on the orders placed. Experienced teams from Vermont Sales are on hand during the exhibitions these being sales, brand managers and demonstrators to assist all customers, also on site is a full catering set up and coffee bar.
“We had to move fast and come up with an alternative for our trade and retail customers,” said Jacques Davids Vermont Sales Exhibition Manager. “This new centre was the perfect solution, to entertain customers and give them a full day getting to know the brands, and products. We have had a very successful test run this month with our current exhibitions in the centre, these being AirCraft, CAT, Bernzomatic and WORX,” said Davids.
The next dedicated Exhibitions will be for Alpen, Rawl Plug, Tork Craft, CAT, WORX, and Festool starting in September, going onto October, and November 2021.
Current exhibition days going forward,
AirCraft 15 Aug – 09 Sep 2021
Alpen/Rawl Plug 14-23 - Sep 2021
Tork Craft 01-06 - Oct 2021
CAT 12-20 - Oct 2021
WORX 25 Oct – 10 Nov 2021
Festool 17-30 - Nov - 2021
The centre is open to all trade and retail customers.
For more information contact, Vermont Sales on 011 314 7711 or visit their web site www.vermontsales.co.za Trade enquires welcome.
NATIONAL MOTOCROSS CHAMPIONSHIP – PIETERMARITZBURG
In what will go down as one of the stand-out motocross races of the season, Rockstar Energy Husqvarna battled brutal weather conditions to take a double victory on Saturday. With two riders within shot of winning their respective championships, the event presented the perfect opportunity to make up some valuable points in the race for national titles. Leading rider David Goosen describes waking up at midnight before the race to a thunderstorm and braced himself for what was to come. He explained, “The weather reports had been bad all week, so everything from my bike to my goggles were prepped. I felt dialled in and prepared. I knew didn’t need to push too hard, I just needed to keep the throttle smooth and most importantly, keep the bike upright.”
The rider started the day with a blistering pace and set the fastest MX1 qualifying time. With a clear sense of confidence, he lined-up for what would be the first and only MX1 heat of the day due to the adverse weather conditions. Having finally snatched up what until now had been a seemingly elusive victory, Goosen commented:
“I knew after the qualifying lap that I could push the pace in those conditions, so I went into the race confident knowing that this was the perfect opportunity to make up some points and go for that top step.”Eager to have kept racing, he added, “If I could have, I would have loved to carry on and make up some more points. I’m grateful to have had a consistent weekend regardless, and now I just need to keep the momentum going. There are still three rounds left and a lot of work to do.”
A cherry on the top of what was already an unforgettable day of racing for Goosen was a second-place finish in the MX2 Class. While the rider feels he had the pace to go for a double victory, he describes the roost as being so rough that getting past race leader Cameron Durow was almost impossible.Adding to the celebrations at the Husqvarna camp was a victory from young gun Neil van der Vyver. The rising Pro Mini star has been dealt a fair share of blows this season and a breakthrough race was just the confidence boost he needed.
Like Goosen, a fast-qualifying time set the right tone for what would be a stand-out performance for the rider. Van der Vyver commented, “There wasn’t any set plan for a race like this except to get out there and keep moving. My Husqvarna TC 85 held up so well in what was super rough conditions.”
As he steps back into the fight for the prestigious championship, the next three races will be crucial for Van der Vyver. “There is still a lot of work to do and points to make up, so I hope that this will be the start of more wins to come,” he said.